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In this episode of Imperfect Marketing, I sit down with Sena Wheeler, founder of Sena Sea and a fifth-generation fishing industry entrepreneur. What started as a Thanksgiving road trip idea turned into a thriving business selling premium, sustainably-caught Alaskan fish—and email marketing was at the heart of it.

Sena shares how she transformed her passion for food science and fish into a profitable business by embracing email marketing as her primary sales channel. 

We explore:

• Building a Brand with a Story
• Getting Started with Email Marketing
• Writing Emails That Sell
• Copywriting Lessons and Resources
• Growing the Email List and Growing Revenue

Key Takeaways for Entrepreneurs and Email Marketers

• Treat writing like a core business skill—because it is
• Email marketing is a powerful tool, even (or especially) in “boring” industries
• Selling doesn’t have to be pushy—it can be a natural extension of connection and value

Whether you’re just starting to build your email list or looking to deepen your connection with your audience, this episode offers real-world insight into how consistent, authentic storytelling can fuel business growth—one email at a time.

Are you ready to stop overthinking your emails and start writing ones that actually sell? Tune in and get inspired to lean into your inner writer—because yes, you are one.

Connect with Sena:
Website: https://www.senasea.com/
Instagram: https://www.instagram.com/SENASEA_SEAFOODS
Facebook: https://www.facebook.com/senaseafoods/
Pinterest: https://www.pinterest.com/SenaSeaWild/

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